Market entry strategy
Analysis of opportunities, risks and the optimal expansion path, tailored to Ethiopia and Kenya.
Addis Ababa · Nairobi · Warsaw
A business bridge|Europe - Africa.
I connect Polish and European companies with business partners in East Africa — from a local perspective, from the first conversation to the signed contract.
01 / EuropeAmbition and offer
02 / On the groundRelationship and trust
03 / East AfricaPartner and contract
present
on the ground
on the ground
Aleksandra
Matczak-GrabskaStep in Africa
Founder
Matczak-GrabskaStep in Africa
Founder
Why now
A market that is only just opening up.
East Africa is one of the fastest-growing regions on the continent: a young, large workforce and economies in an early phase of growth create room for bold companies.
Companies that enter now build recognition and relationships before the market is carved up by competitors.
PerspectiveNot a leap into the unknown, but a deliberate move.
FocusEthiopia and Kenya, with the wider East Africa in view.
The time advantageMarket position is built before it becomes obvious.
What I do
From plan to presence.
I don't sell reports from a distance. I guide companies through the concrete decisions and conversations that let them enter the market with greater confidence.
Business matchmaking
Identifying and vetting partners, distributors and local representatives.
Due diligence
Verifying the credibility and solvency of prospective partners before you commit.
Negotiation support
Help navigating the local cultural and business context during talks.
Local representation
Acting as the client's eyes, ears and voice on the ground — also after the contract is signed.
The edge
What you can't buy in a report.
I work on the ground, in Addis Ababa. I know the local business, regulatory and cultural realities from daily experience — not only from analysis.
“Successful expansion starts with relationships that someone is genuinely building on the ground.”
Who it's for
For companies that take East Africa seriously.
01
Manufacturers looking for a place for their products and for lasting trade relationships.
02
Trading companies that need a vetted partner, distributor or representative.
03
Technology companies that want to grow in the region deliberately.
Partners
Who I work with
Click a logo to see what connects each company with our work in East Africa.
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Lighthouse Growth
A software house that designs and builds custom software.
Visit website ↗ -
Nigriv
Cybersecurity for business: network protection, 24/7 SOC, IT audits and Microsoft 365.
Visit website ↗ - Abbeys Visit website ↗
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GeoRadar
Non-invasive ground surveys with ground-penetrating radar (GPR).
Visit website ↗ -
Oczy Etiopii
„Oczy Etiopii” to polska misja medyczna i charytatywna, która przywraca wzrok najuboższym mieszkańcom Afryki.
About me
Aleksandra
Matczak-Grabska
A graduate in International Relations from the University of Warsaw, an entrepreneur and a business matchmaking specialist. I have over 20 years of experience in sales and management on international markets, including in the diplomatic corps.
Living in several countries on three continents has taught me that success in a new place isn't built from reports — it's built one conversation at a time.
Work with me
Planning
this move?
If you're considering expansion into Ethiopia, Kenya or East Africa more broadly, let's start with a conversation about your direction and what's realistically possible.
Write to mecontact@stepinafrica.eu
Send a message